Fasal: In the bustling tech corridors of Bengaluru, two engineers—Ananda Verma and Shailendra Tiwari—set out to answer an age-old agricultural riddle: How can we help farmers grow more while using less? Their journey began not in a boardroom, but in the fields—both come from farming families and have seen firsthand the unpredictability and hardships their parents faced due to erratic weather, pests, and lack of timely information.
The Spark: A Failed Crop, a Big Idea
Their story took root when their first attempt at growing coloured capsicum—a weekend experiment—ended in spotty, undersized produce. Both knew the science, yet something was missing. This setback planted the seeds for Fasal, which would become an agritech pioneer in AI-powered precision farming.
The Mission: Harnessing Data, Empowering Farmers
Launched in 2018, Fasal uses IoT sensors and AI-driven analytics to turn every farm into a data powerhouse. The system gathers hyper-local data—soil moisture, canopy temperature, rainfall, humidity, and more—from devices placed in the field. This information is crunched in real-time by Fasal’s algorithms to provide farmers with actionable insights in their local language, delivered straight to their smartphones.
The Impact: Smarter Decisions, Sustainable Yields
Fasal’s technology gives farmers a digital crystal ball:
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Water savings: Precision irrigation advisories help save up to 50% water by telling farmers exactly when and how much to irrigate.
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Pest & disease prediction: Early forecasts based on farm-level microclimate data let farmers act preventively, saving on pesticides and protecting yields.
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Increased income: Success stories abound—wine grape growers using Fasal achieved higher yields, reduced sprays, and saved lakhs of liters of water in a single season. Vegetable farmers using Fasal’s tech cut irrigation costs in half while improving crop quality.
The platform operates on a pay-as-you-go model, making it accessible to farms of all sizes and types. Its real-time advisories are trusted from Chhattisgarh’s vegetable fields to India’s largest vineyards and beyond.
The Hook: From Guesswork to Growth
Where once decisions were made on intuition and luck, Fasal brings science and certainty. Farmers now monitor crops “on autopilot,” gain 12-hour forecasts for spray advisories, and know droughts and disease no longer have to mean disaster. Fasal’s journey proves that smart technology—when grown from the soil up—can turn every acre into a well-tended, profitable ecosystem.
Fasal’s story is a testament to two founders who turned failure into opportunity, harnessed the best of AI and IoT, and are helping thousands of farmers “grow more, grow better” for a future that’s as sustainable as it is abundant.
