Ninjacart: The Fast Lane from Farmer to Retailer
In the urban pulse of Bengaluru, Ninjacart has quietly built India’s largest tech-enabled supply chain for fresh fruits and vegetables, transforming lives from the fields to city shelves.
The Spark: A Broken Chain, a Bold Vision
Founded in 2015 by Thirukumaran Nagarajan alongside his co-founders Sharath Babu Loganathan, Ashutosh Vikram, Kartheeswaran KK, and Vasudevan Chinnathambi, Ninjacart began by tackling a problem felt by every farmer and retailer: excessive waste, low transparency, and too many middlemen driving up costs. They started as a B2C grocery delivery service, but quickly realized the real pain—and opportunity—lay in the broken B2B supply chain.
The Solution: Tech-Powered Supply Chain Reimagined
Ninjacart switched to a B2B model, digitizing everything from demand prediction to payment. Their platform now handles more than 1000 tons of produce daily, linking 20,000+ farmers in over 20 states to 17,000 retailers and restaurants across seven major cities—all with minimal waste and ultra-fast turnaround.
- AI & Analytics: Advanced forecasting pinpoints supply and demand for each retailer, ensuring every crate moves efficiently and excess is minimized.
- 12-Hour Logistics: Leveraging real-time tracking, Ninjacart gets farm-fresh produce from the field to the retailer within half a day, compared to days in the traditional system.
- Instant Payments: Farmers receive cashless, same-day payments—ending the cycle of slow, uncertain payouts.
- FoodPrint Traceability: Buyers can trace every fruit and vegetable’s journey, enabling trust and rewarding transparency.
- COVID-19 Innovation: When the pandemic disrupted supply chains, Ninjacart launched direct-to-consumer initiatives, ensuring food security and savings for thousands of farmers.
Impact: Efficiency, Empowerment, and Trust
- For Farmers: Predictable demand, fair prices, and financial independence—no more waiting or borrowing from mandi traders.
- For Retailers: Reliable quality, reduced costs, and just-in-time inventory management.
- For Consumers: Fresher produce, complete traceability, and price fairness.
With continued support from investors like Walmart, Flipkart, and Tiger Global, Ninjacart is expanding its network, refining its AI, and empowering every agri citizen in the value chain.
Ninjacart’s story is proof that with relentless innovation and ground-up tech, India’s fresh food supply can be faster, smarter, and fairer—for farmers, businesses, and families nationwide.