by Agrisnip Reporter | Dec 30, 2025 | Agri Startups, Startoscope
A Founder Who Understood the Soil
The company started in 1986 in a small town called Jalgaon in Maharashtra. The founder, Bhavarlal Jain, did not come from a big city. He grew up in a farming family. He saw his parents and neighbours work from sunrise to sunset, but they always struggled. The biggest problem was water. Either there was too much of it, or there was none at all.
​Bhavarlal had a simple goal: he wanted to make the farmer’s life easier. He didn’t want to just sell products; he wanted to solve the mystery of why Indian farms weren’t producing enough food. He believed that if you take care of the land, the land will take care of you. This was the beginning of a journey that would eventually reach millions of farmers.
The Magic of Drip Irrigation
For a long time, Indian farmers used a method called “flood irrigation.” This meant they would pour huge amounts of water into the fields. Most of this water was wasted. It would either evaporate in the sun or run away into the dirt where there were no plants. It was like trying to give someone a drink by throwing a bucket of water at their face.
​Jain Irrigation introduced Drip Irrigation. This system uses a network of thin plastic pipes with tiny holes. These holes are placed right next to the roots of each plant. Instead of a flood, the plant gets a slow, steady “drip” of water.
​This changed everything. Farmers saved nearly 70% of their water. Because the water went straight to the roots, the plants grew much faster. Farmers also found they had fewer weeds because the areas between the plants stayed dry. This simple shift helped farmers grow more food using much less water.
Winning the Trust of the Village
In the beginning, it was very hard to sell this idea. Farmers were used to seeing their fields soaked with water. When they saw the tiny drips from the pipes, they didn’t believe it was enough. They thought their crops would die. Many were afraid to spend money on this new “plastic technology.”
​Bhavarlal Jain knew he couldn’t just give speeches. He went into the heart of the villages. He set up “demo farms” where everyone could watch the crops grow. When farmers saw that their neighbours were growing huge bananas and healthy sugarcane with very little water, they finally started to trust the company. Jain Irrigation didn’t just act like a business; they acted like a helpful neighbour. They stayed in the villages, taught the farmers, and listened to their problems.
More Than Just Water: A Full Support System
As the years went by, the company realised that a farmer needs more than just a good watering system. To be successful, a farmer needs a complete plan. This is where Jain Irrigation became truly special. They started offering things that no one else was providing in rural India:
​Better Plants: They built labs to grow “Tissue Culture” plants. These are baby plants that are guaranteed to be healthy and free of disease.
​Solar Power: Many villages don’t have steady electricity. Jain Irrigation created solar pumps so farmers could water their crops using the power of the sun.
Buying the Crop:
The company built factories to buy fruits like mangoes and onions from the farmers. This meant the farmers didn’t have to worry about where to sell their harvest.
​One of the best things about Jain Irrigation was its work with the government which made the farming affordable for everyone. New technology can be expensive for a poor farmer. The company worked to make sure farmers could get “subsidies,” which are financial help from the government. This made it possible for even the smallest farmer with a tiny piece of land to buy a drip system.
​This effort turned dry, brown lands into green orchards. It didn’t just happen in India; soon, the company was taking its ideas to other countries like the USA and Israel. They showed the world that an Indian company could lead the way in modern farming.
A Lasting Change for the Future
​Today, Jain Irrigation has faced some financial struggles because they grew so fast. However, their real success is seen in the fields of India. They changed the mindset of the Indian farmer. They proved that you don’t need a flood to grow a forest; you just need a few drops of water in the right place.
​The story of Jain Irrigation is a story of hope. It shows that when you combine a love for the land with smart ideas, you can feed a nation. They taught everyone that every drop of water is a gift, and if we use it wisely, we will never go hungry.
by Agrisnip Reporter | Dec 30, 2025 | Agri News, Farming
In Rewa, Madhya Pradesh, the central Minister for Home and Cooperation, Amit Shah, has greatly supported using natural farming everywhere in the country to help the environment. On December 25, during a meeting for farmers in Rewa, the Minister warned that using too many artificial fertilisers is the main cause of today’s many health issues.
He said that natural farming is good for more than just health, explaining that it has proven to be a good way to help farmers make at least 50 per cent more money, while also protecting the environment. In his speech, Amit Shah talked about a growing worry for families all over India: the rise in sicknesses caused by lifestyle, which comes from chemical substances. He stressed that farm chemicals eventually pollute the things we eat.
Shah stated, “Using too many chemical fertilisers is a big reason why we are seeing so many health problems now.” He argued that it is important to stop using these “poisons” and go back to using old, natural farming methods if we want to make sure the food we eat is safe and healthy for future generations.
Farmers often worry that stopping the use of artificial fertilisers and pesticides might lead to smaller harvests or profits, but the Minister dismissed these worries by sharing his own experience with organic farming. He said that he does organic farming on his own land and has seen a rise in production instead of a drop, along with lower costs.
He says that using organic farming methods could help a farmer make nearly twice as much money, mostly by greatly cutting down on the need for expensive things like chemical fertilisers and pest control products. A farmer can effectively farm up to 21 acres of land just by using the waste from only one local cow.
This cheap method also helps protect natural resources because it uses much less water and makes the soil better at staying productive for a long time, which makes farming better for the environment and saves money.
To make it easier for farm workers to switch over, the central government is creating a “complete plan”. All over the country, more than 400 places will be set up to check and prove the quality of both the land and the farm products, according to Minister Shah.
This proving system will let farmers in India sell their harvests as “completely pure” or “grown without artificial inputs” on the global market, where people are very interested and will pay more. To watch over everything from checking and wrapping to sending unprocessed farm products overseas, the Prime Minister Narendra Modi has also started two big groups that work together.
by Agrisnip Reporter | Dec 19, 2025 | Agri News
Uttar Pradesh is initiating a broad program to buy urad beans in order to support pulse farmers with guaranteed prices and quick payments. This effort, part of the NAFED initiative, aims for self-sufficiency in dal production through clear processes. It comes at an important moment, protecting farmers from unpredictable market fluctuations until the beginning of 2026.
In order to grow the urad market network, 50 specialised centres will be established throughout 17 districts, providing a base price of Rs 7,800 per quintal for urad. This initiative is part of the Aatmanirbhar Dal Yojana, with procurement continuing until January 29, 2026, and allowing for quick registration through the e-Samridhi app or local NAFED offices. Funds will be transferred directly to confirmed bank accounts within three days, eliminating intermediaries to ensure complete fairness. Important regions such as Lalitpur, Jhansi, Lucknow, Bareilly, and Sonbhadra are preparing for this initiative under the guidance of NAFED state leader Rohit Jaiman and the strategy of Managing Director Deepak Agarwal.
Qualified farmers just bring high-quality goods to these centres, gaining access to a support line (1800-210-1222) for assistance. The digital framework of the system guarantees immediate tracking and timely payments. This approach not only secures earnings but also promotes an increase in the cultivation of pulse crops, essential for the country’s nutritional security.
For Strengthening Rural Producers, clarity is essential at each stage, starting with e-registration and culminating in the final payment, fostering confidence in government-supported programs. By prioritising the needs of farmers, Uttar Pradesh establishes a standard for other regions regarding pulse procurement. Initial arrangements indicate a seamless implementation, which could elevate many small-scale farmers beyond mere survival.
The initiative supports the country’s objectives for self-sufficiency in edible oils and pulses, aiming to decrease reliance on imports. Those involved express excitement, noting that dependable profits are a significant improvement over previous unpredictability. In the end, this strengthens the resilience of agriculture, ensuring ongoing success for urad farmers.
by Agrisnip Reporter | Dec 19, 2025 | Agri News
For the year 2026, the lowest price paid for dried coconut used to make oil increases significantly to Rs 12,027 per 100 kilograms, representing a substantial jump of Rs 445. The cost of dried coconut used for other purposes also increases by Rs 400, reaching Rs 12,500 per 100 kilograms. Minister Ashwini Vaishnaw shared this information after a meeting of the Cabinet Committee led by Prime Minister Narendra Modi, and these prices are based on advice from the Commission for Agricultural Costs and Prices. Government groups like NAFED and NCCF will be responsible for purchasing the coconuts, making the process easier during the main harvest season from January to April in regions such as Karnataka, Tamil Nadu, and Kerala.
This increase shows that the cost to grind dried coconut has gone up 129% since 2014—from 5,250 Rupees—and whole dried coconut is up 127% from 5,500 Rupees. This makes good on the promise in the 2018-19 budget to set the MSP at a minimum of 1.5 times the typical cost to produce, which helps more farming. Because items made from coconut are becoming more popular both locally and abroad, these actions close the gaps in supply while paying for farming that can last. Government workers think there will be bigger harvests and steady paychecks, which will make our food supply stronger with different farm products.
To keep the market steady on purpose, buying systems focus on decent, normal goods, cutting down on problems and making sure many farmers can take part. By giving more power to groups of farmers working together, this plan gets rid of unfair middlemen, so the farmers get the money themselves. If this keeps going, it might make India better known worldwide for selling coconuts, since there is more and more need each year for coconut oils, dried coconut, and better coconut items.
This careful way of setting prices helps people in the countryside make a living even when the weather is bad, and things cost more. Farmers should sign up quickly with the main groups to make sales easy. This plan, which focuses on dried coconut, shows a good way to run farming, putting fairness and getting bigger first.
by Agrisnip Reporter | Dec 11, 2025 | Agri News
The US agritech company Corteva Agriscience is investing in hybrid wheat varieties specifically designed for India, to introduce commercial seeds within 10 to 15 years to enhance yields and facilitate the transition of land to crops such as corn for ethanol production and mustard for oil extraction.
Brook Cunningham, the President of Corteva’s Asia Pacific operations, has identified India as a key focus for this technology, which was announced a year ago, utilising local germplasm while navigating global scaling challenges that span 25 years. The hybrid varieties are expected to provide yield increases of 15 to 20% for smallholder farmers managing 0.3-hectare plots, with some varieties potentially offering income increases of 20 to 30%, thereby aligning with food security and export objectives in the face of climate change and population growth pressures.
Corteva has been operating in India since 1972 and has recorded an annual growth rate of 12%, reaching 150 million small farmers through the provision of accessible seeds, crop protection solutions, and biological products. The company maintains research hubs in Telangana and invests $1.4 billion globally in research and development, which constitutes 8% of its revenue, while employing artificial intelligence to expedite innovations without revealing specific figures for India. In addition to wheat, the company anticipates a 15% increase in corn acreage over the next two years with the introduction of new rainy season hybrids; Clearfield mustard hybrids were launched this year to facilitate scaling; and there is significant potential for rice hybridisation given the currently low adoption rates.
Cunningham underscored the mutual advantages of these initiatives: yield improvements that benefit farmers, value chains, and the company itself, thereby ensuring profitability. The technologies developed are designed to address pest resistance and the impacts of climate change, thereby bolstering India’s self-sufficiency in rice and wheat, as well as enhancing exports of fruits, vegetables, corn, and sustainable fuels. Having transitioned from a career in investment banking to join Corteva in 2022, she perceives the agricultural sector’s influence on smallholders as crucial, especially with the projected increase of 2 billion people globally over the next 25 years.
by Agrisnip Reporter | Dec 11, 2025 | Agri News
Beginning on October 1, India produced 4.1 million metric tonnes of sugar during the first two months of the 2025–2026 season, a 43% increase over the 2.88 million tonnes produced the year before. This robust growth stemmed from higher sugarcane recovery rates, rising to 8.51% from 8.29%, and accelerated crushing in major states. Maharashtra, India’s largest producer, saw production more than triple to 1.7 million tonnes, with 170 mills operating, up from 124 last year, while Uttar Pradesh’s output increased 9% to 1.4 million tonnes.
Karnataka experienced a slight decline to 774,000 tonnes from 812,000 tonnes due to farmer protests disrupting operations, though 75 mills were active compared to 71 previously. By late November, there were 428 mills operating nationwide, up from 376, thanks to improved monsoon conditions and healthier cane yields. The National Federation of Cooperative Sugar Factories reported 48.6 lakh metric tonnes of sugarcane crushed, yielding 41.35 lakh metric tonnes of sugar.
Despite the effects of flooding elsewhere, industry organisations like the Indian Sugar Bio-Energy Manufacturers Association predict full-season output at 30.95 to 34.9 million tonnes, supported by higher cane quality in key regions. This surplus facilitates exports without domestic shortages, the government already approved 1.5 million tonnes, and groups advocate an additional 1 million tonnes, given less ethanol diversion. However, worldwide pricing below domestic levels hampers agreements, leading to requests to boost the unaltered six-year-old floor price amid rising costs. Spot prices are pushed down by the spike, indicating a possible oversupply.
