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NABARD Forecasts Continued Growth in Farm Credit Demand

A farmer's journey doesn't begin with sowing seeds. It often begins with arranging money for seeds, fertilizers, labour, and equipment. As farming costs continue to rise, access to timely farm credit is becoming more important than ever for India's agricultural...

Kisan Network Story: The Rise and Struggles of an Agritech Startup

In the heart of rural India, where mandis decide fortunes and middlemen quietly shape prices, a bold idea once tried to rewrite the rules of farming commerce. Kisan Network promised a future where farmers could sell directly, fairly, and digitally. But what happens...

Centre Approves ₹4,000 Crore for Rural Development in West Bengal: Major Push for PMAY-G, Agriculture and Employment

Imagine living in a village where your family has waited years for a permanent home, better roads, and stable livelihood opportunities. Now, a major ₹4,000 crore rural development push promises to bring these changes closer to reality. At the heart of this initiative...

The Kellogg’s India Story: A Global Brand’s Failure and Turnaround

Kellogg entered India with the confidence of a global brand and the promise of a modern breakfast revolution, but what it discovered was a market rooted in hot, familiar, and deeply cultural morning meals. Its journey in India became more than a business expansion...

India-EAEU FTA Talks Gain Momentum: New Export Opportunities for Agriculture and Marine Products

India's efforts to expand its global trade footprint have received a fresh boost as negotiations for a Free Trade Agreement (FTA) with the Eurasian Economic Union (EAEU) gain momentum. The upcoming round of discussions is expected to focus on improving market access...

Frootex: Transforming Farm-to-Market Fruit Distribution in India

Have you ever wondered how fresh fruits travel from a farmer's field to your doorstep? Frootex is revolutionizing this journey through innovative sourcing, seamless logistics, and direct market connections across India. How Frootex Began Frootex was founded in 2019 in...

Orphan Crops: India’s Forgotten Superfoods Could Hold the Key to Future Protein Security

Introduction Orphan crops, often referred to as neglected and underutilized crops, are traditional food crops that have received limited attention from agricultural research, policymakers, and commercial markets despite their significant nutritional and environmental...

India’s Coffee Farmers Are Facing a New Crisis as Climate Uncertainty Threatens the 2026-27 Harvest

India’s coffee industry is slowly entering a worrying phase. In major coffee-producing regions like Karnataka, Kerala, and Tamil Nadu, growers are increasingly facing unstable weather conditions that are starting to affect coffee yields and overall crop health. What...

Agroforestry Is a Climate‑Resilient Solution for India’s Cotton Farmers

For millions of small cotton farmers in India’s rain‑fed heartlands, the old way of farming is no longer enough—agroforestry is turning into a lifeline, not just a land‑use experiment. Cotton cultivation in India, particularly in rain‑fed areas such as Vidarbha,...

How Hariyali Kisaan Bazaar Lost Its Way: A Deep Dive into India’s Rural Retail Venture

Hariyali Kisaan Bazaar was backed by DCM Shriram, a company with deep roots in India’s agricultural economy. With businesses spanning fertilizers, seeds, sugar, ethanol, and farm inputs, DCM Shriram understood the rural landscape better than many new-age entrants....

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